July 20
internet radio advertising
Online radio advertising is on the rise — and it's an extremely effective method for raising sales. It combines the two aspects of internet advertising and radio commercials together, to an audience that has instant computer access to research the brands that they hear about in an advertisement. In fact, a study conducted by TargetSpot — an internet radio advertising agency — confirmed that most people listen to internet radio ads while they are shopping online.
Online radio advertising is much more powerful than print advertising because of the human element. The broadcaster's voice can be powerful, persuasive, or seductive.
One of the drawbacks of online radio advertising is that listeners can forget a web address and fail to follow up after hearing a commercial. But the power of online radio advertising is so compelling that it is worth looking into.