December 10
How to Draft Your Internet Advertising Agreements

So you've decided to get into internet advertising. It's a very good move for you, particularly since there are so many advantages of taking your campaign online.
However, when you have firmly decided that you want an online ad campaign, you must find a reputable online advertising agency and make an agreement with them. This agreement will spell out in detail what the both of you have agreed upon, and it will spell out what each of your roles and responsibilities are.
The major features of your internet advertising agreement will include the definitions of the most important words, such as "click through." The term of the agreement should also be clarfied, as well as the precise positioning where the ads will be placed.